Heading into the Backroads of Illinois with Cesar Delgado

Heading into the Backroads of Illinois with Cesar Delgado

This cross-over episode features a look at the host of Back Roads of Illinois, Cesar Delgado. The Ottawa-based reporter tells us what motivates and interests him in the field of agriculture. Born with cerebral palsy, his story is one you may have not heard before as he does his podcast several times a week and has an impressive guest list. And Julie Knutson is back again with a look behind the scenes of the TV show.   

[Cesar Delgado] Hey, Paul. How are you? I am great to have me on your podcast. I am looking forward to it.

[Yeager] As am I. I'm Paul Yeager with Market to Market, based at Iowa PBS. And today we're doing a special crossover episode with Cesar Delgado. Hello, Cesar.

[Delgado] Hey, Paul, how are you? Thanks to having me on your podcast. I'm looking forward to it.

[Yeager] All I ask, Cesar, is that you go easy on me with questions, because I have heard the type of questions you ask, and you are hard hitting all around with all your ag journalists.

[Delgado] Because I like to listen about the impact on the agricultural industry.

[Yeager] Well, tell me a little bit about you, Cesar. Where do you live?

[Delgado] My name is Cesar Delgado from Ottawa, Illinois. I am a farm broadcaster for my show. It is back Roads of Illinois on YouTube and on the radio. I have my disability cerebral palsy has served partially with my communication device, with my eyes.

[Yeager] You do all of your communication with your eyes on your podcast. Is that correct?

[Delgado] Yeah.

[Yeager] Who are the type of why did you want to be a podcaster and agriculture.

[Delgado] First of all, I am not podcast. Oh, I am a farm broadcaster because I like to talk to people with great knowledge. And I am a people person.

[Yeager] You and I are the same. That. That's a lot of what I like to do is. And I use podcaster and broadcaster kind of the same in a way, because we all kind of go in each other's formats. I mean, this is a podcast, but it could be on broadcast. And I also do a, broadcast that becomes a podcast. So my apologies. No insults meant there.

[Delgado] People are taking advantage of podcasts on the TV. I don't like that.

[Yeager] Really? Why not?

[Delgado] Because they want more famous and money.

[Yeager] I can see that. I still think it boils down to information. Let's talk about information that you do on backroads. What type of information are you trying to put out?

[Delgado] AG Markets and Ag news, an interview with people in the agricultural industry.

[Yeager] Are there interviews that stand out to you that you have done that you think have been important?

[Delgado] I just finished my interview with Chris Wolf from Cornell University on dairy markets.

 

[Yeager] And I also have seen you do lots of other topics. but we'll get to those topics in a moment. Let's go back to some of the other guests of market analysts. At least that's what we call them on Market to Market. You've had some market analysts that help your broadcast. Why do you have them on?

[Delgado] Yeah, I appreciate them. Works. And for a long time.

[Yeager] Tell me about your agriculture background and how you got involved and excited about agriculture.

[Delgado] My story is I was born with Serb parsley. I was born is dead. Yeah. I'm a living legend. Has a lot of goals for this life. I want to be achieve my goal. Like getting married and educate   farmers about the commodities and new seeds treatment. I was in high school and join the FFA. My parents are not in the agricultural industry, but my family was in though in the Golden year.

[Yeager] Do you mean before the 1980s farm crisis?

[Delgado] Yeah, yeah, in Mexico.

[Yeager] Since this is a crossover episode, Cesar, I will let you ask some questions here of me. What, what can I answer for you?

[Delgado] How did you become a farm broadcaster?

[Yeager] Well, it's all about labels. You know how life can be, right? Because I don't necessarily think of myself as a farm broadcaster. I happen to be, I think, a broadcaster that covers farming and sports and news and politics. It's kind of all together. I like to think a little more broadly because to me, agriculture is heavy on economics. But I also think it's important to have, a wide variety of things because I think farming is so important to everyday life. To truly answer your question, I grew up on a farm in northeast Iowa, in the 1980s, and there wasn't a place really for me, to, to join the farm. And I really didn't have as much of an interest. I had much more of a, interest in broadcasting and I wanted to be the voice of the Saint Louis Cardinals. And I went to college to get into television. And I felt that it was important to learn about all sorts of different parts of how, shooting camera editing, video, being on television, running live shots, all those things. So I've worked in, went to a place called Wartburg College in Waverly. Not a farm school by any means. My dad wanted us all to go to Iowa State, and, none of us did. And I, I think it's important that I've had a varied background to understand those who are still on the farm, those who've left, and those who still need to be in contact with information about agriculture. That's what I, I how I view my job. I worked in television news and Davenport, Mason city, Iowa, Des Moines. And I've been here at Iowa PBS going on almost 20 years now, and it quickly goes away. Time quickly gets away from you. I've been the host of market to market since 2020. I've worked on the show since about 2010, as a producer and a fill in host, and I took over. I was always the fill in guy for Mark Pearson and for Mike Pearson and for Delaney Howell. And then I took over in 2020. So that's how my path is. I've always kind of been involved with shaping the show or or or or telling stories about the show. And then I sat in the I sit in the host chair full time here since 2020.

[Delgado] How is the cash grains for Iowa?

[Yeager] That is a great question, and it's one that I posed to the people that come on to the show. I don't usually answer the questions. That's why this is a little, fun for us both. Caesar is that I'm not usually the one who answers those questions. but if you go back to a recent episode we had, Matt Bennett was talking about some of the basis levels. We do look at basis levels more than we look at cash. But market to market is a national show, and we try to give a national picture world picture as best we can. and if there's something that's very specific to a state, we will talk about it. But that's usually more on the weather side of things. You know, like, hey, we hear it's dry in Kansas, Oklahoma, Texas. What's that going to do to the wheat market? That's about as close to a specific answer that I can give. How's that for a non-answer?

[Delgado] Who wants to have the show?

[Yeager] Who wants to have our show? I'd like to think. Who wants us? are those that are still active in farming, those who may have retired, maybe those who grew up on the farm, those that care about the food they eat. So pretty much I think that's everybody. that's who I think should want our show. But I, we struggle to. Walk a tightrope of too much technical information and not enough for the audience knowing that a lot of our audience is super involved in agriculture and gets every single, every single mention. There are those that don't. I try to be the in between, to both try to not talk too technical on one end and try to not be too broad on the other. That I'm not being of us of a service. That's how I see my job as host. When I'm talking to our analysts, our news stories, I think everybody gets busy. I mean, you mentioned it earlier how busy you get, and sometimes you can't quite keep you just can't quite keep everyone focused on every single moment of every single day. So our show in its 50 year history has been about the higher view, the the weekly view, the more than 10,000ft view of what's happening in agriculture. And that's what that's what I think is, is what our show should be or who should watch our show.

[Delgado] Do you want someone to do an interview on the show? Paul.

[Yeager] Oh, I, I, I think I want to interview somebody that's going to give me good, well thought insight. I want someone who not necessarily a complete different view, but I think I want someone who certainly looks at the, at the, the view of the markets differently. I mean, Caesar, you've heard, several of your analysts that have come on your show might sound the same from time to time. It's pretty easy to get into, talking points or even echo chambers about what's going on. And I really thoroughly enjoy someone who brings a book and studies things differently. I know Sue Martin is someone, that our audience always talks about and discusses and says, you know, she talks about moon phases and years of for and years of this that's different than what somebody else will say of, well, the Chinese are going to do this. The Canadians are going to do this. I just kind of think that's, I think we try to provide anywhere from 9 to 15, 9 to 12 different market analysts on a regular basis and their views of the market and their views, which I think is different because not everybody falls into a technical camp or a fundamental analysis camp. And that's how that to me, is the there's the type of guest that we have in that Market to Market analyst’s chair.

[Delgado] I want to have big people like Jim McCormick and Brian Spiller.

[Yeager] Absolutely. A fair point. Absolutely great people and great insight and, you know, I'd like to think some of our people are big, in their world. And our world is very specific, when it comes to broadcasting as a whole. Brian split. We have a guy from his company, one of his coworkers, Matt Bennett, Ross Baldwin from AgMarket, that, there's been people who are much more popular in the mainstream press, and we have people who are popular in the farm ag broadcasting press. But we're looking at, you know, different analysis because Sean Hackett speaks differently than Ted Cipher does. And that's something, again, to me, it goes back to just what is the information we really kind of hang, I mean, the PBS model is, is about the information, the varied information.

[Delgado] Yeah, I agree with you, but we need to be careful about the current situation.

[Yeager] The current, are you talking tariff situation or just overall political situation?

[Delgado] Yeah. Overall.

[Yeager] I know I'm with you. It is, hopefully if you've got somebody that's watched us for a long time, they know how a certain analyst talks and views the market and frames things and can understand that in perspective, in contrast to what's going on in the world.

[Delgado] Right? Yeah. I know that farmers are great people who care about the land and demand food for the world.

[Yeager] They do. And farmers come in all shapes and sizes, farm sizes, things like that. think about people around you and Ottawa. People around me in central Iowa, there's medium, small and large, and, farmers everywhere are always kind of, under a microscope. But then a lot of times left to be alone until it impacts people in the grocery store. And that's that's where I want to make sure that we're always paying attention to agriculture and not just when there's a crisis or when there's something really, really good to celebrate. I think that's the importance of a show like Market to Market or or backroads.

[Delgado] Illinois agriculture is pretty important for our economy with the world. I do really appreciate the farmers in the Midwest.

[Yeager] Now, you're starting to sound like people. When I go out and talk amongst those who know what market to market is or my relatives that are were active farmers for a number of years. And, I have an uncle in particular that for years that always talked about, you know, we have to understand people need to realize what agriculture does to this world. It's it's talked about often on our show. They feed and fuel the world. And they are important, and they are a vital part of the economy, both locally in what they're producing and buying and supplying to the world in a statewide effort, in a global effort. They are important. Absolutely.

[Delgado] Are you serious about that, Paul? Because I love my career.

[Yeager] Am I serious about the value of the farmer? Is that what you're asking?

[Delgado] Yeah.

[Yeager] Yeah, I, I. I drive through rural, spots all the time. I mean, I grew up in an area, and I. And I know how things have changed, and I see the differences I lived through the 1980s farm crisis. I was on a farm in the 1980s farm crisis that came out on the other end. And I know how serious it can be, and I know that, there are farmers who feel they matter and they will continue to matter. And people need to know what they're doing and how important it is for the average person to go about their daily life. Iowa, Illinois, Indiana, Minnesota, anywhere, everywhere depends on agriculture. In in big cities, even. You know, I think, we often talk about it here amongst our staff of why market to market needs to be viewed in, in large cities as much as it needs to be viewed in small towns and in rural areas, because it all matters. You think of Chicago with the all the history of the agriculture there, stockyards Board of Trade. You think of Minneapolis, all of the big food companies that have come through there, Kansas City and all the stockyards, Omaha, all the feedlots, all everything that's gone through these large cities. Dallas, Texas, for, I mean, Los Angeles. I mean, there's no bigger food movement than what there is in California. It it absolutely matters. And all agriculture and food production is is vital.

[Delgado] I was born in Chicago, but I live in Ottawa, US, and zero three Ottawa is a small town in central Illinois.

[Yeager] And if Ottawa didn't have farmers, Cesar, you would have a different community. there are farmers who buy seed chemical, take their grain into town. There is those who live in town who have jobs that either maybe a small manufacturing plant that supports, equipment, or maybe it's the technology side there in every community. And that's what I think makes farming and agriculture important to everyone.

[Delgado] You're right about that. But urban areas take over.

[Yeager] They do. in fact, I'll go back again to Matt Bennett recently on the TV show talking about the shrinking number of acres. You know, because of urban sprawl or new shopping areas, new Amazon distribution facilities that that pop up outside of Ottawa. I mean, I know exactly your area because I know it's along the interstate and it's a prime area for distribution centers. And that was farmland at one point. That's gone. However, we're really good at producing corn and beans on on the acres that we have. And you hope that it's the not as high quality land that's going out of production. But sometimes it is high quality land going out of production that's used for other things. But we can. It wasn't that long ago that it was 140 bushels to the acre corn, and now you're usually over 200. So we're good at taking a little bit and making a lot.

[Delgado] Yeah. However we still in this small town.

[Yeager] Well I'm going to tell you a story here about you mentioned urban and small towns and big cities. This is what I talk about a lot at the Iowa State Fair. More than a million people come to the Iowa State Fair every year. I've covered the fair going on 20 years now. And I for the last 3 or 4 I've had conversations with people, drive them around, the fair and record it for for this podcast and the secretary of AG and Iowa, Mike Naig, is someone I ask, he's on the board of the Iowa State Fair. He's also, someone who's at the fair every day, has events there. And I say, do you think it's the fairs job? Well, or is the fairs job to bridge urban and rural together and celebrate the two together? And he thinks that it is. And I think it is. I think it's a great opportunity to have those who live in Des Moines and Cedar Rapids and and Council Bluffs and Davenport come to the city and learn about agriculture. I just want people to go off the main avenue and go into those, cattle barns and the sheep barns and the hog barns and engage with the farmer and have a good discussion. I think that's how we get closer together.

[Delgado] Cesar, I do really appreciate having him. He should be next secretary. Yeah.

[Yeager] You know, the guy who went on to be USDA chief was the governor of Iowa, for three terms. Tom Vilsack served in that role. Mike Naig, you know, I, I guess I've never asked him if that was something he aspired to. He's doing a pretty good job of of serving Iowa farmers right now. He had a busy week as we record this, USDA had Brooke Rollins was in Iowa, and, they looked at some of the key parts, they looked at ethanol, they looked at, they toured a farm. They, you know, talk about Iowa's role in, in, in all of agriculture. So, yeah, it is important to have big names come, I guess go, go back to what you asked earlier about having big names. It's good to have big names come to. I want to talk about agriculture.

[Delgado] Hogs industry in Iowa.

[Yeager] It's big. It's a lot of big lot. I think it's more pigs than people in this state. So yeah, we know hogs in Iowa. We know hogs in Minnesota. We know hogs in Illinois. we're really good at, again, taking a small footprint and making a large product.

[Delgado] Cattle.

[Yeager] Cattle are also I mean, I grew up on a cattle farm. Not a very big one by today's standards. Less than 100 head. I learned a lot of choice words when sorting cattle from my dad. And, you know, he's talking about people riding the gate or being the gate person. And, but it got to be a point that, you know, it gets in your blood. Cattle feedings. Great. there is something about it looking at a cows face. You just. It's hard not to love them driving by, seeing them on the on the hillside there. We just were in Nebraska with Ross Baldwin on a celebration 50th anniversary, tour here for market to market. And, Nebraska is different than Iowa. There's a lot more big cattle lots there. Oklahoma, Kansas, Texas. They have them. We don't have that many in Iowa. But we we do have them, and we have smaller operations. And that's always usually a good start. And I always think that, cattle market is something that'll be here again, small market cattle, you can do a lot for your neighbors. You can grow a lot of food for yourself. Go to your town locker. It's a big economic part. Let's go back to that. It's a big economic part as well.

[Delgado] Did you meet with Doctor Temple Grandin, Paul?

[Yeager]

To Doctor Temple Grandin? My boss, David Miller, has his featured herd before on market to market. And, we were just kind of talking about her the other day, for a reason, but, I mean, no, I'm familiar with her work, things she's done. Wonderful. things for the industry changed the humanity of it, and the design and the and revolutionizing something had been around for decades. And she's made great changes in her foot, fingerprint. It's going to be on the industry for quite a while.

[Delgado] I met her in person last year.

[Yeager] Fantastic. That would. Where did you meet her?

[Delgado] At the University of Illinois.

[Yeager] You have a lot of guests from the University of Illinois on. I think Todd Gleason is, is a regular for you. Is that right?

[Delgado] Yes, sir. However, he's my mentor in the farm broadcaster.

[Yeager] That's a very good one to have. And there's a lot of great ones out there. Let me ask you another question here for a minute. how do you see what it is that you do as important in agriculture and how, you want to tell stories and you're a people person, but, I mean, how do you how do you mix it all together, Cesar, to to get a story that's important for people.

[Delgado] Just getting ready to go. Before I had. I want to just make sure I do it.

[Yeager] You just want to make sure you do the stories and get the people out there. Is that what you're saying?

[Delgado] Yeah.

[Yeager] You don't want and see, I like that because you are not trying to be the story. And I don't think I'm the story. I think the people that you and I talk to are the story and their information. And I think we're the conduit there to get that information. I think that's how we are similar.

[Delgado] Oh, that oh.

[Yeager] All right, Cesar, I'm not one to I don't have a hook on the podcast like some people do where they, they have like we're going to do three things or five things or ten words or something like that, but I'm going to put you on the spot. you got you got three available spots for your podcast, three of the biggest names that you want to have on your podcast. Who are they?

[Delgado] Oh my gosh, you getting me in trouble.

[Yeager] I know, right? I get the same thing. People ask me that same question. Well, who do you want? And it's like it's like asking who's your favorite guest or who's? What's the biggest story that you've done? You can't pick. It's all fun. And I and I am not a big name person where I am just like, I have to have these huge celebrities, whether it's in agriculture or just everyday life. I enjoy people who have a passion for what it is they're talking about and are genuine and tell good stories. I could listen to certain people tell great stories all day, that's for sure.

[Delgado] I mentioned about Doctor Temple, but I went to talk about Jim McCormick is my goal.

[Yeager] Great goal. Absolutely a great goal. that that I think I'm going to just back off and not make you name two more or one more, because you've name two. and that's fair thing. as I said, I don't want to get you in trouble. you know, it's that's so true.

[Delgado] How about the Cubs?

[Yeager] let's let's, it's hard for a Cardinal fan to talk about the Cubs, but the Cubs are off to a great start. in a couple of capacities, and, I think they Cup fans should be excited. We have, one huge Cub fan on our crew. And when we get ready to record on Friday, I usually have to be up. I watched the Cardinals last night give one away, and, I'm afraid that's kind of the way the season's going to go. But I think the Cubs are going to. Let's just put it this way. I think the Cubs are going to have a better year than the White Sox, but that's not really sticking my neck out.

[Delgado] How about the bears?

[Yeager] Oh, now that's intriguing. The bears, I saw a fun picture of the head coach from the day he was hired to this week. And the dude looks pretty stressed. I mean, he looks tired. He looks really worn. Like, this is quite a monumental task. He has is trying to get the bears back in. I really thought the Bears are going to make a better playoff run last year. we'll see how their draft goes. Do they have the right quarterback? I think, but I don't know. How do you feel about him?

[Delgado] Yeah, I didn't like the old coach. He seems that he didn't care.

[Yeager] That's a that's a bold statement right there. they cared enough to cash the checks. Let let's just call it that actually that's actually one of the fun things I talk about with Chris Robinson. Whenever he comes out to see us I'm like where are the bears going to play? Is this Arlington Heights thing going to happen? Is it going to be downtown? Are they going to stay at Soldier Field? I don't really know. It seems like we don't talk football. We talk everything around the team.

[Delgado] Right. They should in the downtown.

[Yeager] I think they should, too. I think that's where a stadium belongs, is in the downtown. And I'm a fan of the Chiefs. They are not downtown. They've talked about moving. the Royals have talked about moving downtown. I think the Chiefs would be well-served. I mean, but you lose when you're downtown. You don't get the same atmosphere tailgating spread out that you get and say, a Kansas City or to an extent at Lambeau, even though Lambeau is in town, it is just a great atmosphere when you can spread out and get to see people where as a downtown stadium, it's a little more hanging out in, in centralized, you know, bars and restaurants than it is necessarily outside of your car.

[Delgado] Yeah. Do you like to watch the Vikings?

[Yeager] Oh, they still have a team. No. Yeah I do the Vikings. They're fun to watch. again I'm I'm my son and I are Chiefs fans. if we had to watch somebody second it it's the Vikings. The bears, the Packers. the Lions. I tell you what, the Lions were fun to watch. the last few years, a couple of Iowa State and Iowa guys on those teams.

[Yeager] So, yeah, I mean, there's I'm surrounded by Vikings, bears, Packers fans, Chiefs, to an extent Broncos. I have a brother in law that's a big Broncos fan. So yeah, I'm surrounded by them all. All right, Cesar, I appreciate all this conversation. I hope this episode went, as as as you thought. So this was my first crossover episode where you and I are releasing the same episode. So thank you for helping me make some more history.

[Delgado] Thanks again to have me on your podcast.

[Knutson] Paul, if you didn't want to do this segment with me anymore, you could have just said so.

[Yeager] Was it that obvious?

[Knutson] It was pretty apparent.

[Yeager] Yeah. Well, you know, I just said, no, Julie, I don't want anyone else on this podcast but me.

[Knutson] I understand.

[Yeager] Yeah, well, you our schedules just haven't aligned. But here we go. I, I felt it was very important that you were on this episode at this time to talk about the topic of.

[Knutson] Closed captioning.

[Yeager] Which is.

[Knutson] The words you see on the screen that are coming out of your mouth when you are talking.

[Yeager] Which is probably one of the weirdest things to see what I say and how I don't finish any sentence.

[Knutson] You're not the only one. It actually you don't even notice it as much as I just did. I just did that too. You don't even notice it as much when you're listening to it, because the the dialog going back and forth. But reading it, it is very jarring to see an incomplete sentence.

[Yeager] For years we had a person that transcribed every word, typed it as was heard. Now we use AI for good. For good. We take the full show at the end of Friday and we put it through Adobe Premiere.

[Knutson] And what we hit create a transcript, or there's a transcript and a caption, either the kind of the same, but they have different functions. Okay.

[Yeager] So the captions are for what we see on TV. The transcript is for what we see on the web. Correct. Okay. So tell me what happens when you put in the file and you begin to look at the words that come back.

[Knutson] So we it takes a little bit for it to process and do all of it with AI, which is super helpful to not have to do it from scratch. But then we do have to go back in and clean it up, because there are some things that it just doesn't understand and that are unique to market or whatever program that we're doing.

[Yeager]Which when it was a human that used to do it, Tiffany would always ask, what does this mean? Or and she would Google terms and you do the same thing.

[Knutson] Same thing.

[Yeager] Yeah. Okay. So one word that has been used a lot. Safrina.

[Knutson] Safrina.

[Yeager] Yeah. That's the second crop in Brazil. We now all know how to spell it.

[Knutson] We do. And it kind of know what it is a little bit. But.

[Yeager] And then there's my favorite one of our market analysts.

[Knutson] Kristi Van Ahn-Kjeseth..

[Yeager] Or as I like to call her, Cheez-It or Jesus.

[Knutson] Yes, Kristi Jesus was one of my favorite ones, like, oh.

[Yeager] She is a good sport. When I tell her this, that that happens, that she knows her name gets said. So you have to go in, make a change, make an edit. you are not necessarily changing what the context is. You are just trying to match up the words that come out of mouths, correct to the words we see on the screen. Yep. Okay, so that's the closed caption. And there's all sorts of numbers and codes that match up because there's a computer program or something to. How does that work with all those numbers?

[Knutson] Well, because a lot of times when you're talking like $10.50, the analyst to say 1050. So making sure that it's clear 1050 or even adding the dollar sign or whatever, because it doesn't understand that that's implied. Or like when they're talking corn, it doesn't understand what this means, knowing that it's abbreviation for December and some of those kinds of things.

[Yeager] So the closed captioning is what we see on TV. The words that are said, they pop up at the exact same time. They either pop or they roll. I don't it depends on I think each person's TV.

[Knutson] Yeah okay. That's a yeah user setting.

[Yeager] You finish the closed caption, you send that file to someone who uploads things to the web and puts that vid the full show to master control, which then goes to broadcast. Then I don't know if you know, we take what you do and you.

[Knutson] Have to export it differently for you guys, right? So we export the caption file which is a different file and it is embedded. So actually when they upload it to YouTube or to the web, where it's going, they use that separate file. We have to export it embedded in it in the program for master control to go on air.

[Knutson] And then we export it a third way for you to use for the transcript, because and when, you do get it, what do you do with it? As a transcript.

[Yeager] I take it and clean it even further. And I take out returns because the auto creation of the transcript every 10s is is that person's name. So if Ted talks for 30s, he'll have his name three times. I take out two of those and you only see it once. So it's not just Ted, Ted, Ted, it's Ted, Paul, Ted, Paul.

[Yeager] Then I also know I really asked way too long of a question.

[Knutson] It does. And you can visually see a lot more of the dialog that way too. It is kind of interesting to look at that.

[Yeager] We clean up, a lot more punctuation. a lot of times your creation clean.

[Knutson] Up a lot.

[Yeager] Too. Yeah. Is has a couple of extra dots or returns or things aren't capitalized. It doesn't quite matter as much on closed captioning, but it does in the transcript, because we know there are people who just read the show.

[Knutson] Yeah. Which is great because, I mean, this day and age, everyone expects it to be there now, too. I mean, for the FCC has required that for a long time for broadcast. But think about how many times you're scrolling through social media. There's a video that pops up that you don't want to have to listen to it. You just kind of want to get the gist of it, and you just read along for a little bit, or, I mean, it's just kind of part of our culture now to have that as an option.

[Yeager] Yeah, it's kind of fun and it just reiterates, I guess, that type of learning where I see and hear it, not just see it or just hear it.

[Knutson] Yeah, it's not just for the visually impaired anymore or the hearing impaired. I'm sorry. but it really is a tool for everyone to be able to use.

[Yeager] And we appreciate everybody who does pay attention when something might not match. Or is this what you really meant to say? But we are trying to get every word as accurate as possible.

[Knutson] Yeah.

[Yeager] And sometimes I'll actually use complete sentences.

[Knutson] I start now.

[Yeager] This is what I was hoping you would say. Thanks, Julie.

[Knutson] Of course.

[Yeager] Now, what do we do?

[Knutson]

You need to make sure you watch this. Weeks and every weeks you, podcast that Paul has. And, if you have any questions or any feedback for us, give us a holler at marketomarket@iowa PBS.org.

[Yeager] Thanks, Julie.

[Knutson] Thanks, Paul.